Community-Driven Through And Through

We collaborated with Brawl Stars' Community Manager, Daniel Medeiros, to create a narrative centred around Shelly, one of the main characters of the game. We chose to present it as a series of storybook animations in a fairytale-themed campaign: 'Once Upon a Brawl'.

Throughout the whole process, we worked very closely with Supercell's Community Management team - even the story was narrated by Ryan Lighton, Supercell's Community Lead! The result was five animations where the images magically appeared over the pages of a fairytale book.

Doing it For the Fans

It was important to Supercell, and to us, that the work achieved something deeper than simply showing the new skins - we wanted to engage the community, get them to look twice, and find themselves immersed even deeper in the Brawl Stars world. As a result, the illustrations are full of easter eggs and hints to future skins and characters in the game!